:root{
  --ink:#0b0b0d;
  --paper:#f4f0e8;
  --white:#ffffff;
  --blue:#325cff;
  --coral:#ff5b45;
  --acid:#d9ff45;
  --lav:#cbb8ff;
  --muted:#6c6b70;
  --line:#d9d3c8;
  --shadow:0 24px 70px rgba(11,11,13,.14);
  --max:1240px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;line-height:1.58}
body.lock{overflow:hidden}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button,input,textarea,select{font:inherit}
.container{width:min(var(--max),calc(100% - 46px));margin:auto}
.mono{font-family:"Courier New",monospace}
.eyebrow{font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;font-weight:900}
.display,h1,h2,h3{margin:0;font-family:"Arial Black",Arial,sans-serif;line-height:.94;letter-spacing:-.045em}
h1{font-size:clamp(3.5rem,8vw,7.8rem)}
h2{font-size:clamp(2.5rem,5.2vw,5.1rem)}
h3{font-size:clamp(1.45rem,2.2vw,2rem)}
p{margin:0 0 18px;color:var(--muted)}
.lead{font-size:clamp(1.08rem,1.6vw,1.32rem);line-height:1.55}
.skip{position:absolute;left:-9999px}.skip:focus{left:18px;top:18px;background:var(--acid);padding:10px 14px;z-index:1000}
.utility{background:var(--ink);color:white;font-size:.8rem}
.utility .container{min-height:34px;display:flex;align-items:center;justify-content:space-between;gap:18px}
.utility a{opacity:.84}.utility a:hover{opacity:1}
.header{position:sticky;top:0;z-index:100;background:rgba(244,240,232,.95);backdrop-filter:blur(18px);border-bottom:1px solid rgba(11,11,13,.12)}
.navrow{min-height:82px;display:flex;align-items:center;gap:28px}
.brand img{width:330px;max-height:64px}
.nav{margin-left:auto;display:flex;align-items:center;gap:22px;font-size:.9rem;font-weight:850}
.nav a{position:relative;padding:30px 0}
.nav a:not(.contact-pill):after{content:"";height:8px;background:var(--acid);position:absolute;left:0;right:100%;bottom:23px;z-index:-1;transition:.22s}
.nav a:hover:after,.nav a.active:after{right:0}
.contact-pill{padding:12px 17px!important;background:var(--ink);color:white;border-radius:999px}
.menu{display:none;margin-left:auto;border:0;background:transparent;font-size:1.8rem}
.hero{background:var(--paper);overflow:hidden}
.hero-grid{min-height:760px;display:grid;grid-template-columns:.92fr 1.08fr;gap:58px;align-items:center;padding:66px 0}
.hero-copy h1{margin:16px 0 28px}.hero-copy .lead{max-width:660px}
.hero-art{position:relative}.hero-art img{width:100%;border-radius:22px;box-shadow:var(--shadow)}
.hero-stamp{position:absolute;right:-22px;bottom:-24px;background:var(--acid);width:160px;height:160px;border-radius:50%;display:grid;place-items:center;text-align:center;font-weight:900;transform:rotate(8deg);box-shadow:0 16px 40px rgba(11,11,13,.15)}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 22px;border:2px solid var(--ink);font-weight:900;transition:.2s}
.btn.dark{background:var(--ink);color:#fff}.btn.paper{background:var(--paper)}.btn.blue{background:var(--blue);border-color:var(--blue);color:#fff}.btn.acid{background:var(--acid);border-color:var(--acid);color:var(--ink)}.btn.coral{background:var(--coral);border-color:var(--coral);color:var(--ink)}
.btn:hover{transform:translate(-3px,-3px);box-shadow:5px 5px 0 var(--ink)}
.marquee{overflow:hidden;background:var(--blue);color:#fff;border-block:2px solid var(--ink)}
.marquee-track{white-space:nowrap;display:inline-block;padding:17px 0;font-family:"Arial Black",Arial;font-size:1.02rem;animation:marquee 25s linear infinite}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.section{padding:104px 0}.section.white{background:#fff}.section.ink{background:var(--ink);color:#fff}.section.blue{background:var(--blue);color:#fff}.section.lav{background:var(--lav)}.section.coral{background:var(--coral)}
.section.ink p,.section.blue p{color:rgba(255,255,255,.72)}
.section-head{display:grid;grid-template-columns:.8fr 1.2fr;gap:58px;align-items:end;margin-bottom:56px}
.section-head .intro{max-width:680px;justify-self:end}
.big-statement{font-size:clamp(2.3rem,5.5vw,5.8rem);max-width:1120px}
.service-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:18px}
.service-tile{position:relative;min-height:340px;padding:30px;border:2px solid var(--ink);display:flex;flex-direction:column;overflow:hidden;transition:.22s}
.service-tile:hover{transform:translate(-5px,-5px);box-shadow:7px 7px 0 var(--ink)}
.service-tile h3{max-width:500px;margin-top:auto}.service-tile p{max-width:520px}
.service-tile .num{font-family:"Courier New";font-weight:900;font-size:.82rem}
.service-tile .arrow{position:absolute;right:24px;top:20px;font-size:2rem}
.service-tile.positioning{grid-column:span 7;background:var(--blue);color:#fff}.service-tile.positioning p{color:#dce4ff}
.service-tile.vi{grid-column:span 5;background:var(--acid)}
.service-tile.design{grid-column:span 5;background:var(--coral)}
.service-tile.upgrade{grid-column:span 7;background:var(--lav)}
.service-tile.crisis{grid-column:span 12;background:var(--ink);color:#fff;min-height:270px}.service-tile.crisis p{color:#c8c7cb}
.dual{display:grid;grid-template-columns:1fr 1fr;gap:62px;align-items:center}
.art-card{border:2px solid var(--ink);background:#fff;padding:10px;box-shadow:10px 10px 0 var(--ink)}
.art-card img{width:100%}
.principles{display:grid;grid-template-columns:repeat(4,1fr);border-top:2px solid var(--ink);border-left:2px solid var(--ink)}
.principle{padding:28px;border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);min-height:255px}.principle b{font-family:"Courier New";font-size:.82rem}.principle h3{margin:28px 0 12px}
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.step{background:#fff;color:var(--ink);border:2px solid var(--ink);padding:27px;min-height:290px}.step .n{font-family:"Arial Black";font-size:4rem;color:var(--blue);line-height:1}.step:nth-child(2) .n{color:#7a9700}.step:nth-child(3) .n{color:var(--coral)}.step:nth-child(4) .n{color:#7450b5}
.scenario-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.scenario{border:2px solid var(--ink);background:#fff;padding:26px;min-height:310px;display:flex;flex-direction:column}.scenario .label{font-size:.7rem;font-weight:900;letter-spacing:.15em;text-transform:uppercase}.scenario h3{margin:22px 0 12px}.scenario a{margin-top:auto;font-weight:900}
.resource-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.resource{border:2px solid var(--ink);padding:24px;background:#fff;min-height:300px;display:flex;flex-direction:column}.resource .tag{font-size:.7rem;font-weight:900;letter-spacing:.13em;text-transform:uppercase;color:var(--blue)}.resource h3{margin:18px 0 12px}.resource a{margin-top:auto;font-weight:900}
.cta{display:grid;grid-template-columns:1.25fr .75fr;border:2px solid var(--ink)}
.cta-copy{padding:48px;background:var(--acid)}.cta-side{background:var(--ink);color:#fff;padding:44px;display:flex;flex-direction:column;justify-content:flex-end}.cta-side a{font-family:"Arial Black";font-size:clamp(1.3rem,2.2vw,2rem)}
.page-hero{padding:90px 0 72px;border-bottom:2px solid var(--ink);background:var(--paper)}
.page-hero h1{font-size:clamp(3.5rem,7.2vw,7rem);max-width:1100px;margin:14px 0 24px}.page-hero .lead{max-width:820px}
.crumb{font-size:.82rem;color:#77737a}.crumb a{font-weight:900;color:var(--ink)}
.editorial{display:grid;grid-template-columns:.68fr 1.32fr;gap:70px;align-items:start}
.sticky{position:sticky;top:130px;border-top:8px solid var(--blue);padding-top:20px}.sticky.coral{border-color:var(--coral)}.sticky.acid{border-color:#9ebd00}.sticky.lav{border-color:#8c6ccf}
.prose{max-width:860px}.prose h2{font-size:clamp(2rem,3.6vw,3.5rem);margin:48px 0 18px}.prose h3{font-size:1.55rem;margin:30px 0 12px}.prose ul{color:var(--muted);padding-left:22px}.prose li{margin:9px 0}
.capability-list{display:grid;gap:14px;margin-top:25px}
.capability{display:grid;grid-template-columns:70px 1fr;border:2px solid var(--ink);background:#fff}.capability .n{background:var(--ink);color:#fff;padding:18px;font-family:"Courier New";font-weight:900}.capability .copy{padding:18px}.capability .copy b{display:block;margin-bottom:4px}
.service-hero{display:grid;grid-template-columns:1fr 1fr;min-height:650px;border-bottom:2px solid var(--ink)}
.service-copy{padding:74px max(28px,calc((100vw - var(--max))/2));padding-right:56px;display:flex;flex-direction:column;justify-content:center}.service-copy h1{font-size:clamp(3.5rem,6.5vw,6.5rem);margin:14px 0 24px}.service-media{padding:46px;display:grid;place-items:center}.service-media img{width:100%;border:2px solid var(--ink);box-shadow:12px 12px 0 var(--ink)}
.theme-positioning .service-copy{background:var(--blue);color:#fff}.theme-positioning .service-copy p{color:#dce4ff}.theme-positioning .service-media{background:#dce4ff}
.theme-vi .service-copy{background:var(--acid)}.theme-vi .service-media{background:#f7ffd1}
.theme-design .service-copy{background:var(--coral)}.theme-design .service-media{background:#ffe0d9}
.theme-upgrade .service-copy{background:var(--lav)}.theme-upgrade .service-media{background:#eee8ff}
.theme-crisis .service-copy{background:var(--ink);color:#fff}.theme-crisis .service-copy p{color:#c8c7cb}.theme-crisis .service-media{background:#ffdfda}
.deliverables{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-top:24px}.deliverable{border:2px solid var(--ink);background:#fff;padding:18px;font-weight:900}
.faq-list{display:grid}.faq{border-top:2px solid var(--ink)}.faq button{width:100%;display:flex;justify-content:space-between;gap:20px;padding:22px 0;background:transparent;border:0;text-align:left;font-weight:900;cursor:pointer}.faq button:after{content:"+";font-size:1.3rem}.faq.open button:after{content:"−"}.faq .answer{display:none;padding:0 0 22px;max-width:880px}.faq.open .answer{display:block}
.map-wrap{border:2px solid var(--ink);background:#fff;padding:10px;box-shadow:10px 10px 0 var(--blue)}.map-wrap iframe{width:100%;min-height:460px;border:0;display:block}
.contact-grid{display:grid;grid-template-columns:.86fr 1.14fr;gap:58px}
.contact-card{background:var(--ink);color:#fff;padding:34px;border:2px solid var(--ink)}.contact-card p,.contact-card a{color:#c8c7cb}.contact-list{display:grid;gap:22px;margin-top:28px}.contact-list small{display:block;font-size:.7rem;font-weight:900;letter-spacing:.14em;text-transform:uppercase;color:var(--acid)}
.form{display:grid;grid-template-columns:1fr 1fr;gap:15px}.field.full{grid-column:1/-1}.field label{display:block;font-weight:900;margin-bottom:7px}.field input,.field textarea,.field select{width:100%;padding:14px;border:2px solid var(--ink);background:#fff}.field textarea{min-height:150px;resize:vertical}
.form-note{font-size:.82rem}
.kpi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.kpi{border:2px solid var(--ink);padding:28px;background:#fff}.kpi .word{font-family:"Arial Black";font-size:2rem;color:var(--blue);margin-bottom:12px}
.workshop-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.workshop{border:2px solid var(--ink);padding:28px;background:#fff}.workshop h3{margin-bottom:12px}
.notice{border:2px solid var(--ink);padding:22px;background:var(--acid);margin:34px 0}
.footer{background:var(--ink);color:#fff;padding:64px 0 26px}.footer-grid{display:grid;grid-template-columns:1.25fr .7fr .7fr .95fr;gap:46px}.footer-logo{width:320px;filter:brightness(0) invert(1);margin-bottom:18px}.footer h3{font-family:Arial;font-size:.9rem;letter-spacing:.12em;text-transform:uppercase;color:var(--acid);margin-bottom:16px}.footer p,.footer a{color:#aaa9ae;font-size:.9rem}.footer-links{display:grid;gap:9px}.footer-bottom{border-top:1px solid #35353a;margin-top:42px;padding-top:20px;font-size:.8rem;color:#77777e;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
.reveal{opacity:0;transform:translateY(18px);transition:.6s ease}.reveal.visible{opacity:1;transform:none}
@media(max-width:1040px){
  .nav{display:none;position:fixed;left:0;right:0;top:116px;background:var(--paper);padding:20px 28px 30px;flex-direction:column;align-items:flex-start;gap:0;border-bottom:2px solid var(--ink)}
  .nav.open{display:flex}.nav a{padding:12px 0}.nav a:after{bottom:8px}.contact-pill{margin-top:10px;padding:12px 17px!important}.menu{display:block}
  .hero-grid,.dual,.section-head,.editorial,.contact-grid{grid-template-columns:1fr}.hero-grid{padding-top:48px}
  .service-tile.positioning,.service-tile.vi,.service-tile.design,.service-tile.upgrade,.service-tile.crisis{grid-column:span 12}
  .principles,.process{grid-template-columns:1fr 1fr}.scenario-grid{grid-template-columns:1fr 1fr}.resource-grid{grid-template-columns:1fr 1fr}
  .service-hero{grid-template-columns:1fr}.service-copy{padding:70px 28px}.service-media{padding:32px}.sticky{position:static}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:700px){
  .container{width:min(var(--max),calc(100% - 28px))}.utility .container{justify-content:center}.utility .right{display:none}.navrow{min-height:74px}.brand img{width:245px}.nav{top:108px}
  .hero-grid{min-height:auto;gap:30px}.hero-stamp{width:120px;height:120px;font-size:.82rem;right:-6px}
  .section{padding:72px 0}.principles,.process,.scenario-grid,.resource-grid,.kpi-grid,.workshop-grid,.deliverables{grid-template-columns:1fr}
  .cta{grid-template-columns:1fr}.cta-copy,.cta-side{padding:30px}.page-hero{padding:62px 0 50px}
  .form{grid-template-columns:1fr}.field.full{grid-column:auto}.footer-grid{grid-template-columns:1fr}.map-wrap iframe{min-height:360px}
}


/* REAL PHOTOGRAPHY LAYER — local JPEG assets, no external image dependency */
.hero-art > img{aspect-ratio:1.25/1;object-fit:cover}
.photo-band{padding:0 0 92px;background:var(--paper)}
.photo-grid{display:grid;grid-template-columns:1.25fr .75fr .75fr;gap:16px}
.photo-card{position:relative;min-height:360px;overflow:hidden;border:2px solid var(--ink);background:#fff}
.photo-card:first-child{min-height:520px}
.photo-card img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0;transition:.45s ease}
.photo-card:hover img{transform:scale(1.035)}
.photo-card .caption{position:absolute;left:16px;right:16px;bottom:16px;background:rgba(11,11,13,.88);color:#fff;padding:12px 14px;font-size:.8rem;font-weight:900;letter-spacing:.04em}
.photo-card .caption span{color:var(--acid)}
.real-photo{border:2px solid var(--ink);background:#fff;box-shadow:10px 10px 0 var(--ink);overflow:hidden}
.real-photo img{width:100%;height:100%;object-fit:cover}
.real-photo.landscape{aspect-ratio:1.5/1}.real-photo.square{aspect-ratio:1/1}.real-photo.portrait{aspect-ratio:.82/1}
.photo-pair{display:grid;grid-template-columns:1.05fr .95fr;gap:18px}
.photo-pair .real-photo:nth-child(2){transform:translateY(36px)}
.photo-note{font-size:.76rem;color:var(--muted);margin-top:12px}
.service-media img{width:100%;height:min(620px,66vw);object-fit:cover}
.service-infographic{margin:40px 0;border:2px solid var(--ink);background:#fff;padding:10px;box-shadow:8px 8px 0 var(--ink)}
.service-infographic img{width:100%;height:auto}
.resource-photo{margin:34px 0;border:2px solid var(--ink);overflow:hidden;background:#fff}
.resource-photo img{width:100%;max-height:520px;object-fit:cover}
.overview-photo{margin:0 0 56px;border:2px solid var(--ink);overflow:hidden;box-shadow:10px 10px 0 var(--blue)}
.overview-photo img{width:100%;height:520px;object-fit:cover}
.expertise-card img{width:100%;height:150px;object-fit:cover}
.credit-list{display:grid;gap:16px}
.credit{border:2px solid var(--ink);background:#fff;padding:20px}
.credit strong{display:block;margin-bottom:6px}
@media(max-width:1040px){
  .photo-grid{grid-template-columns:1fr 1fr}
  .photo-card:first-child{grid-column:1/-1}
  .photo-pair{grid-template-columns:1fr 1fr}
}
@media(max-width:700px){
  .photo-band{padding-bottom:64px}
  .photo-grid,.photo-pair{grid-template-columns:1fr}
  .photo-card,.photo-card:first-child{min-height:360px}
  .photo-pair .real-photo:nth-child(2){transform:none}
  .overview-photo img{height:340px}
  .service-media img{height:360px}
  .expertise-card{grid-template-columns:1fr!important}
  .expertise-card > div:last-child{text-align:left!important}
}